HOMWO Concept

Starts with the idea of providing a range of home furnishing products that are affordable to all the people. It is achieved by combining function, quality, design and value – always with sustainability in mind. This concept exists in every part of our company, from design, sourcing, packing and distribu- ting through to our business model. Our aim is to help more people live a better life at home.

Let HOMWO Concept involve your life

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"WE WAKE UP EVERY
MORNING WITH THE SAME
TARGET: MAKE PEOPLE
FEEL GOOD AT HOME"


Luis Mateu - CoFounder

HOMWOrigin

The name of HOMWO comes from the English word “HOME” and the Chinese word “WO” that means ME. With this meaning HOMWO wants to inspire people to feel the concept of ‘My Home’. Beyond the literal meaning, the word HOMWO have a series of connotations about our brand. HOMWO refers to our own house and to the home we desire.

All is HOMWO

Our customers play an important role in what we call our design process: we do our part, you do your part, together we save money. Customers get involved in many ways – assembling flat-pack products, having a climate positive approach at home and giving us feedback – are just a few.

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Spain is different

Spain has one of the more distinctive cultures in all of Europe. Known for its raucous festivals and ruby-red sangria, Spain has long been an immensely popular tourist destination. Spain, which occupies a large portion of the Iberian Peninsula, was once ruled by the Romans, and later by the Visigoths and Moors of North Africa. Cultures still vary from region to region, but several prevailing traditions stand out as iconic elements of the country as a whole. The Spanish tend to eat late. Lunch ranks as the primary meal of the day, featuring multiple courses and a longer time frame. Spaniards are also known for skipping out on household dinners in favor of eating out at a tapas bar instead. Tapas consists of pieces of bread with toppings such as meats, olives and cheese.

Or not so different…

Spain and China have many things in common, that is why they match so well. Both use their colours in similar ways, same tendencies related with ceramics, traditions as firecrackers and fireworks, similar food like oranges and rice. Even the sense of belonging to the family and the way to run celebrations are so much the same. From these similarities in culture and customs, the interest of HOMWO appears to recover forgotten traditions and give them new functions through its products. In the same way we introduce traditional Spanish products already restyled into the Chinese market.

Valencia, furniture cradle

From decades Valencia has been the cradle of furniture across the country and part of Europe. The most important brands come from Levante area. HOMWO design and art direction team is composed by professional designers all belonging to Valencia, Spain. The result is an incredible Mediterranean feeling flowing among all products and store services that make HOMWO Centre a special place to be.

EASD where everything born

EASD Valencia is a centre that offers qualified education in the diverse areas of Design, Creation and Arts & Crafts. Along its years of history, the School has put into practice many pedagogical methods, always focused on the direct and practical teaching of workshops. A large number of successful professional designers have been formed in its classrooms.

HOMWO design and brand conceptualization team is composed by professional designers all belonging to EASD Valencia. From graphic designers to product, fashion, photography and interior, all work so well together keeping HOMWO creative and familiar.

165 years teaching Design

More than 165 years of teaching, the School of Arts and Higher Stu- dies of Design – EASD Valencia- is a public institution under the Ge- neralitat Valenciana of Spanish Government. The teachers are invol- ved in a responsible way of teaching related to the social, productive and cultural environment.

One, two, three, four…

After HOMWO Lanzhou Centre running successfully and with high profits, other cities are waiting to have its own HOMWO Centre. HOMWO has big plans for the coming year. The company plans to expand its presence in China with new stores. The idea of expansion comes up from a detected lack in the Chinese market. The company shows up as a solution to this need of quality design products at affordable prices. Nowadays Chinese population lives in reduced apartments where only functional products have place, the main idea is to set a trend in the market. HOMWO bets on this western style which getting more and more popular among Chinese trends and makes its way mixing culture and tradition.


Why people love our centre?

HOMWO represents a Hispanic Chinese fusion positioning itself in the furniture, fashion and houseware Chinese market. HOMWO is also focused on leisure and services offering to the audience a new shopping experience and entertainment attending also family needs.

HOMWO concept goes beyond and offers a pleasant walk through its facilities proposing different possibilities on the way: stop for a nice meal at the restaurant, have a soft drink and some snacks, satisfy kids by playing funny games and activities at the kids park or just have a break at the resting area.

Assembly Service

After selected your preferred furniture products, you may follow the assembly instructions inside the package and use the HOMWO special assembly tools to enjoy the fun of assembling by yourself (read the HOMWO products pre-assembly notes will make you easier to do so.). Or, you may simply place this service order to our staff and let’s do the assembly for you. Please consult our staff for the detailed information.

Kitchen Measuring Service

Once you have decided which type of HOMWO kitchen to buy, choosing to take the advantage of this additional service will save your time and energy. You can be sure that you will have the correct measurements and information to plan your kitchen to suit your needs, and it will fit perfectly. Simply talk to a HOMWO staff to arrange an appointment, then you will be provided with a layout of your kitchen. It will show all measurements including details of doors and windows. This will enable you to plan the space accurately and easily. Please consult our staff for the detailed information.

Installation Services

In order to present your design perfectly, choosing this service will save your time and energy. Together with our service partners, we will ensure the work is carried out according to your design layout and the defined standards for turn-key installation, book selves installation, other selves and small items installations. Please consult our staff for the detailed information. Choose this service will charge you at a reasonable price.

Kitchen Measuring Service

Once you have decided which type of HOMWO kitchen to buy, choosing to take the advantage of this additional service will save your time and energy. You can be sure that you will have the correct measurements and information to plan your kitchen to suit your needs, and it will fit perfectly. Simply talk to a HOMWO staff to arrange an appointment, and then you will be provided with a layout of your kitchen.

Kitchen Design Service

Are you worrying about not professional at design? Of course not! We offer you one-to-one service to solve the kitchen design problem. HOMWO kitchen executive will help you to get a new kitchen easily and simply. Choose this service will charge you at a reasonable price.

Sewing Service

You can choose the style of cloth that suits you best and then let our service partners take care of the sewing work. Simply talk to a HOMWO staff to arrange an appointment will save you time and energy. Please consult our staff for the detailed information. Choose this service will charge you at a reasonable price.

Home Delivery Service

Most of our products are flat packed and designed in such a way that they are easy for you to take home by yourself. However, we can arrange home delivery for you if you need. You may consult our staff for the detailed information.

Old Kitchen Dismantling and Removing Services

Do you want to move HOMWO kitchen to your own house? Or are you still worry about the troubles of changing everything from your old kitchen? Don’t worry! HOMWO provides you the professional dismantling and removing services of the old kitchen. By this service you can have your new kitchen at home easily. Please consult our staff for the detailed information. Choose this service will charge you at a reasonable price.

Lifting, Loading and Delivery Services

For your easy and convenient shopping, HOMWO will solve all the issues of locating, lifting and loading of your order and deliver to your home or office quickly. Once you have chosen our furniture products, simply make a list of the item numbers and place the order to a HOMWO staff. You may consult our staff for the detailed information.

Our people are Everything

We believe that our common values create energy and commitment. By providing a fun, creative and dynamic work place where teamwork is essential, we all grow together. Everyone working at HOMWO is an ambassador for our company – everything we do and say, internally and externally, matters.

Our people are our success. We are committed to maintaining an inclusive workplace. It’s one where human rights are recognised, and where we treat each other with integrity, respect, humbleness and dignity. We promote diversity and equality and do not tolerate any kind of discrimination or harassment.

See more in our careers page

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Friend of our Friends

HOMWO Friends is more than a card; it is our way to thank customers for their loyalty.
HOMWO offers a wide range of integrated services in its membership card. Customers enjoy product discounts, special promotions and restaurant offers among many other privileges. HOMWO offers on site computers so customers can fill their information easily. HOMWO Friends card will be instantly printed and ready to use in store.