Our Philosophy

“Make people feel better at home”, this is HOMWO’s mission. Our business idea is to offer a wide range of well designed, functional home furnishing products at prices so low that many people are able to afford them.

We work hard to achieve quality at affordable prices for our customers through optimising our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.

We re-invest a majority of our profits in existing and new stores, as well as in product development, sustainable solutions and by continuously lowering prices to our customers.


Keep growing with your help

We want to be even more accessible to the many people. This means working hard to ensure we make it easier for customers to shop with us, wherever and whenever they want to visit our stores and shopping centres, our website and apps. For example, our pick-up and order points make shopping with us more convenient for people who live far from a store or those who don’t have a car. And by expanding our shopping centres, we are creating opportunities to meet more people.

Sit with us to listen to our plans. We need you.

Our target is not reached, for us this is just the beginning, we are discussing everyday with investors groups to develop HOMWO. The idea of expansion comes up from a detected lack in the Chinese market. The company shows up as a solution to this need of quality design products at affordable prices. Nowadays Chinese population lives in reduced apartments where only functional products have place, the main idea is to set a trend in the market.

Let us show you what we are working on

EASD Design school – China branch

Future and innovation are HOMWO patterns. HOMWO collaborates with EASD Spanish Design School of Valencia to develop a new generation of design professionals specialized in product, graphic, interior and fashion.

Come back to HOMTOWN

HOMWO broadens horizons. Its “Make people feel better at home” philosophy goes beyond and takes the customer to a new entertainment experience in town. HOMWO reinvents an attractive, creative and familiar place where people also enjoy the city around them. HOMTOWN born with the illusion of reinventing spaces based on creativity, sports, playgrounds and art for all audiences.

Welcome back to HOMTOWN!


Large creative outdoors and indoors spaces

  • Kids World
  • Creative Hotel – Boutiques
  • Sports
  • Spanish EASD Design Centre
  • Cinema IMAX
  • Art Exhibition Centre
  • Museum

Our core business

Open to everything

HOMWO explores customer needs and ideas offering solutions for every space. Unique, efficient and comfortable environments. Developed according to specific customer requirements. The customer meets a full range of needs: real estate strategy, spaces’ concept design, architectural design and work execution as well as moving logistics.


Well-structured Family

In HOMWO each person has a job description that outlines duties, and each job occupies its own position on the company organisation chart. The flow of information is essential to an organisation’s success. Our organisation structure is designed to ensure that individuals and departments that need to coordinate their efforts have lines of communication that are built into the structure. The job specialisation and mechanisation of the departmental structure allows companies to achieve high levels of efficiency.


Origin of Everything

HOMWO is headquartered in Shenzhen, the brain of the company where magic happens. R&D department and SCM department together with the CEO are a union of departments in which communication flow increases and new approaches soar occur. This situation provides the birth of new ideas and these ideas become solid plans, which later begin to carry out. From the headquarters as the core, multiple arms start then to play their roll managing departments and connecting them to make HOMWO engine work.

Headquarters in Shenzhen, China
T.0755-88600010 M.bruce@homwo.com




A company’s research and development department plays an integral role in the life cycle of a product or a brand. While the department usually is separate from sales, production and other divisions, the functions of these areas are related and often require collaboration.

Refers to the administration of business practices to create the highest level of efficiency possible within an organisation. Op. management is concerned with converting materials and labour into goods and services as efficiently as possible to maximize the profit of an organisation.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using different ways.




Refers to the team in charge of integration of animation, photos, audio, graphics, text, and full-motion video through computer hardware and software for promotion, education, entertainment, or training.

Supply Chain Management is the streamlining of our business’ supply-side activities to maximize customer value and to gain a competitive advantage in the marketplace. SCM represents an effort by suppliers to develop and implement supply chains that are as efficient and economical as possible. Supply chains cover everything from production, to product development, to the information systems needed to direct these underta- kings.

Logistics is considered to be the complete process involving planning, managing and controlling the flow of goods and services, information, real-time data and human resources from the point of origin to the point of destination.


Big Family

HOMWO is not a conventional company, and we don’t intend to become one. We know that every employee has something important to say, and that every employee is integral to our success. Our commitment to hire the best talent and make them even better – building strong, diverse, and nimble teams while providing people with rewarding and challenging careers will shape the future of HOMWO.

(See our career area)


Objects learn through sensing and become handy service products. Sensing and connectivity to products rapidly change what we learn from them, how we perceive them, and how we use them. We are inspired by daily life situations creating functional products able to combine comfort and design. Our motivation lies in how to make home life creatively easy through practical designs, make people be inspired by an innovative product experience and let their imagination run wild.