Someone once said that clothes make the man. In creative words, clothes can make your character. Fashioned in the right way, clothing can also reveal your lifestyle and social interests.
We deliver our business concept – fashion and quality at the best price – to everyone, and we do so in a sustainable way – today, tomorrow and in the future.

HOMWEAR should always have the best customer offering in each and every market. We offer collections that are wide-ranging and varied for women, men, teenagers and children.
To us, design, quality and sustainability are not a question of price: we should always offer inspiring fashion with unbeatable value for money. Quality is a central topic, from initial idea to final product. It is our aim to always exceed our customers’ expectations on quality.

Designers in the Limelight

HOMWEAR’s designers and customers are inextricably linked. Specialist teams receive constant feedback on the decisions its customers are making at every HOMWEAR store. This feedback inspires our creative team that is made up of over 20 professionals.

We are always striving to meet the needs of its customers at the same time as helping to inform their ideas, trends and tastes. The idea is to share responsible passion for fashion across a broad spectrum of people, cultures and ages.

Clothing Philosophy

HOMWEAR is built on solid foundations. Our business concept “fashion and quality at the best price” is as clear as our values, which are based on a fundamental respect for each individual and include a firm belief in our people. Other shared values are teamwork, simplicity, entrepreneurial spirit, cost consciousness, straightforwardness and openness, as well as striving for constant improvements.


We carefully curate a wardrobe to fit people’s taste, figure and lifestyle. Our fashion collection harmoniously combines a basic collection inspired by natural colours and soft tonalities with a fresh clothing line renewed each season inspired by vibrant colours and stylish prints. This wear collection thoroughly follows HOMWO style.

Same concept. One feeling.


Since day one HOMWO underwear range for men and women has been designed and manufactured from the highest quality fabrics, using the most talented seamstresses and maintaining an ethos of quirk & qua- lity that is to this day reflected in every underwear style.


Accessories are always going to play an important part in the world of fashion, offering the ideal way to express your personality and individuality. HOMWEAR Accessories come in a number of different forms and types, from a chunky bracelet or a oversized sunglasses. The best part is that there are no hard rules regarding what you are able to do with your accessories.


Trend led and directional; our HOMWEAR Women collection offers a plentiful selection of the very latest fashions. Choose from a wide range of dresses, coats, jersey basics, knitwear, lingerie, footwear and accessories. With such a selection, you are sure to find your perfect piece.


Gone are the days when workout wear was relegated to sad old gym bags and ratty T-shirts. Today’s approach to athletic apparel is chic, modern, and investment-worthy. HOMWEAR offers a rich heritage of expert craftsmanship, durability and functionality with luxurious materials and styling to inspire a new generation of consumers.


HOMWEAR is designed just for our customers. Known for great fit and beautiful graphics, men’s collection tees are cut from a special poly/cotton blend for easy care and are known for the ability to keep their shape. The cotton and cotton-knit hoodies from the men’s collection are available in pullovers, zip-front styles and are warm and comfortable.


Kids go through growth spurts, play in the mud and tend to put their clothes to work. Fill your children’s closet with new kids clothing so they always have a few new outfits on hand. HOMWEAR has children’s shirts, outerwear, pants, active wear and everything else children need to stay well dressed all year long.

We are committed to always delivering fashion and quality at the best price

Our customer is always our focus, from the design process to the shopping experience. Understanding and meeting our customers’ needs is at the core of everything we do. We offer fashion with high attention to quality to everyone. We want our customers to feel confident they are getting the best possible deal when shopping at HOMWEAR.

The customer is our Friend

Every time we interact with a customer either in our stores we play an important role in their experience of HOMWEAR. It’s natural for us to always be friendly and courteous to our customers. If a customer asks us for any assistance, no matter what we are doing, we always try to give the best service.

Sharing our conscious message

We believe it’s important to increasingly communicate with our customers about all the conscious actions that we take. In all we do sustainability is a natural part and we all play a part in communicating our conscious message to our customers.

Our marketing is an invitation card to our stores

We use a mix of ever-evolving external media to reach our customers. The most important of these are our stores – especially the windows – and our online stores. HOMWEAR marketing has a major impact and it’s essential for us to convey a positive image and that the models portray our fashion in a good and healthy manner. HOMWEAR advertising images do not aim to communicate any specific ideal, but rather a range of styles, attitudes and ethnic backgrounds. The campaigns are designed to be clear and simple, and aim to inform our customers of what’s new at HOMWEAR. All our marketing is part of the shopping experience, aiming to guide and inspire customers to find the right fashion products both in our stores.

Conscious materials for a more sustainable fashion future.

A better fashion future is closer than you think. One reason for that is our ongoing support of new materials and clothes-making techniques.


Cotton is an incredibly valuable resour- ce that improves the lives of millions – from the farmers who grow it, to the spinners who turn it into thread, to you – who might well be wearing it right now.


Linen is a soft and durable material that’s made from flax plants. Organic linen comes from plants that are grown without chemical pesticides or fertilizers. As a result, organic linen is better for farmers’ health and the environment.

Towards our suppliers and other business partners

We do not own any factories, but instead buys products from suppliers. We work in close cooperation with our suppliers to ensure their compliance with HOMWEAR’s Code of Conduct, Code of Ethics and chemical restrictions.

We believe in long-term cooperation with our suppliers

We believe that well-managed business relationships have the potential to turn into successful strategic alliances, based on shared risks and shared rewards. We believe such alliances can eventually result in a great sustainable business performance.